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Best Business Insurance in Wisconsin of 2025

Bryan Keith

Having enough insurance to cover your business is crucial. But finding the right policy can be difficult, especially with the many options on the market. To help you get started, We’ve evaluated the best business insurance providers based on coverage, financial stability, customer satisfaction, and overall quality.

Offers a range of insurance poilicies

$2,000,000

Coverage Up To

$0 - $2,000

Deductibles

Overview

Simply Business provides insurance policies for a range of professions and small businesses.

What we like

  • Various business insurance policies
  • Quotes from multiple providers
  • Fast and easy application
  • Strong customer satisfaction

What we don't

  • Policies are a through a third party
  • Claims must be filed through insurance provider

Serving 1,000,000+ Small Business Owners

hartford business insurance logo
4.9

$2,000,000

Coverage Up To

$1,000+

Deductibles

Overview

For more than 200 years, the Hartford Insurance helped over 1 million businesses just like yours.

What we like

  • Affordable insurance plans
  • Customized coverage to fit your business
  • Get covered within minutes
  • Near instant access to proof of insurance
  • Quick and easy to process claims

What we don't

  • NA

Covers a wide range of industries

$2,000,000

Coverage Up To

$1,000+

Deductibles

Overview

Coverwallet began its journey in New York City in 2015 operating under the Aon Insurance banner. At Coverwallet, you can access everything you need to keep your company well-protected at an unbeatable price.

What we like

  • A skilled advisor to assist you
  • Free quotes from multiple insurance carriers
  • Covers low risk to even some high risk industries
  • Online account management

What we don't

  • No brick-and-mortar offices
  • Deductible costs

Affordable plans and coverage provided within minutes

$2,000,000

Coverage Up To

$0 - $2,000

Deductibles

Overview

Next Insurance leverages AI technology to streamline the process to purchase insurance, track claims, and manage policies at no additional cost.

What we like

  • Affordable insurance plans
  • Customized coverage to fit your business
  • Get covered within minutes
  • Near instant access to proof of insurance
  • Quick and easy to process claims

What we don't

  • Not available in New York

Customized solution to fit your business needs

$2,000,000

Coverage Up To

$0 - $10,000

Deductibles

Overview

With a 100-year history of insuring businesses, Hiscox is well-known across America and globally. With more than 500,000 small business customers, Hiscox is fully aware and trained in the unique risks a business can face.

What we like

  • Established insurance company
  • Dual auto insurance
  • Customizable insurance for over 180 industries
  • Deductibles starting at $0
  • Affordable rates

What we don't

  • Limited US offices
  • Coverage limited to $2 million online

Flexible coverage by the year, month, day, or by the job

$2,000,000

Coverage Up To

$0 - $10,000

Deductibles

Overview

Thimble provides business insurance that can be tailored to your business by the year, month, day, or even the job. At Thimble, the process to getting the right business insurance is simple, scalable, and flexible.

What we like

  • Scheduled coverage options
  • Coverage by the job available
  • Buy a policy online within minutes
  • No hidden fees
  • Affordable plans
  • Drone insurance

What we don't

  • Not available in New York

What are the requirements for business insurance in Wisconsin?

As a business owner in Wisconsin, you would be required to have workers’ compensation insurance if you have employees and commercial auto insurance if you use vehicles for your business. You may also need other types of insurance to protect your business from financial loss. The following are the other minimum requirements for businesses in Wisconsin:

Property insurance is essential for protecting your business from unexpected losses due to fire, smoke damage, lightning strikes, and other natural disasters. Commercial General Liability (CGL) Insurance helps protect your company from lawsuits related to third-party bodily injury and property damage claims.

What are the types of business insurance in Wisconsin?

There are many different types of business insurance. Depending on the type of business, you may need more than one.

General liability

General liability insurance is what many people consider “basic” business insurance. This is for businesses that do not manufacture or sell products. This type of insurance covers any liability claims that arise from the operation of your business. For example, if someone were to get injured in your office.

General liability excludes bodily Injury: You or your employees accidentally injure someone. Property Damage: You or your employees accidentally damage someone else’s property (e.g., a customer’s laptop).

Workers compensation

Workers’ compensation insurance benefits employees who suffer a work-related injury or illness. These benefits can include medical care, income replacement, and recovery costs. This coverage is required by law in most states if you have employees.

A common exclusion from workers’ compensation is domestic employees such as housekeepers, nannies, and babysitters. If you have employees who fall into this category, you should consider purchasing additional insurance to cover their injuries or illnesses.

Professional liability

Professional liability, also known as errors and omissions insurance (E&O), covers claims against you based on your advice or the services you provide. For example, let’s say you are a lawyer and one of your clients loses their case because of your negligence. Your policy would cover the legal fees to defend yourself, as well as any damages awarded to the client.

Professional Liability excludes products liability; If your products are defective and cause harm, you can be sued for damages: intentional acts and breach of contract.

Commercial property insurance

Commercial property insurance covers damage to your building and its contents caused by fire, theft, vandalism, and other specified perils. It also covers lost income if your business is forced to close while repairs are being made due to an insured event (for example, a fire).

Commercial property insurance may exclude coverage for accounts receivable, credit cards and funds, valuable papers and records, outdoor fixtures, and property at the residence of an executive officer. In addition, commercial property insurance may exclude coverage for business interruption losses attributable to a power failure or damage to property at another location.

Commercial auto insurance 

Commercial auto insurance provides coverage for vehicles used in your business, like cars and trucks, tow trucks, landscaping trailers, and more.

Commercial Auto insurance excludes stolen business equipment is kept in an insured vehicle if the equipment is used in your business. Cargo damage to goods being transported in an insured vehicle.

How much does business insurance cost in Wisconsin?

The particular factors that impact your insurance premiums could include:

  • Company size: If your business is new or small, you won’t have a lengthy claims history to show insurance companies — so they’ll base your rates on estimated risks instead. Larger businesses can usually get better rates because they’ve more of a track record to show how safe their practices are and how infrequently they file claims.
  • Your business location: Businesses located in areas prone to natural disasters, such as tornadoes and hurricanes, may be more likely to file claims related to those occurrences. And businesses that deal with hazardous materials may face stricter regulations and higher premiums than other companies.
  • Claims history:  If you’ve been in business for a while, your claims history will factor into your premium price. A history of frequent claims could mean that insurers consider your business to be high risk and charge you a higher premium as a result.
  • Coverage limits: As a general rule, the higher your coverage limits, the more you can expect to pay for your premium.
  • Business Activities: The more dangerous or complex your business activities are, the more you expect to pay for insurance. For example, a janitorial service will be a lot less expensive to insure than an oil and gas exploration company.

How to choose the best business insurance in Wisconsin

Below are some tips to help you choose the best business insurance for your situation:

  • Consider how much coverage you need: The policy’s limit is the maximum amount the insurer will pay out if a claim is made. Make sure it’s enough to cover all losses.
  • Check on your local laws: Some policies and coverage levels are required by law for certain businesses, such as workers’ compensation or public liability for certain professions like construction or childcare.
  • Shop Around: You might not know where to start your search for business insurance, but your current insurance agent is an excellent place to begin. If you’re happy with the service you receive from your current insurance provider, it’s worth asking this company if they offer business liability insurance. Most companies will be able to tell you immediately if they do or don’t offer business insurance. If they don’t, they may recommend another company that does.
  • Experience: Check out an insurance company’s claims-paying history and financial condition before making a purchase decision. You should choose a company that’s reliable and financially stable, so you can rely on it when you need to file a claim. 
  • Know what’s included and excluded: Make sure you understand exactly what is covered by each policy and its limits. Are there any exclusions? What happens if these limits are exceeded? Is there any additional protection available? You don’t want to find out after a claim that something isn’t covered or limitations on what it offers.